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Research and Choice of Coatings Industry in the The Internet Age

With the deepening of the internet, our lives have entered the e-era. More and more consumption methods are also closely related to the internet. What will the development of the internet bring to coating companies in the face of this consumption upgrade?

In recent years, the paint industry has faced significant challenges, and enterprises that rely on traditional business methods for survival have become increasingly difficult to sustain. In a large environment, with unsatisfactory domestic market conditions, it is extremely important for coating companies to control costs. For coating companies, the relatively high production cost is the procurement of raw materials and equipment. In previous procurement, there were often insider transactions such as kickbacks, which seriously affected the quality of coating products and directly affected the long-term development of coating companies. Its harm cannot be underestimated. However, with the infiltration of the Internet, it can provide a centralized procurement platform for coating companies.

In fact, the government is increasingly concerned about the role of the Internet in the market, and policies are gradually leaning towards the past. The Implementation Plan for Deepening the Integration of Manufacturing and Internet Development in Yunnan Province issued by the People’s Government of Yunnan Province clearly states that by 2018, Yunnan Province will develop and cultivate around 10 internet manufacturing leading enterprises with significant influence in the country; By 2020, cultivate 10 nationally leading and industry-leading internet industry platforms and cultivate more than 100 benchmark enterprises for “internet” collaborative manufacturing.

At the same time, other provinces and cities have also issued similar implementation plans, such as the “Implementation Plan for Deepening the Integration of Manufacturing Industry and Internet Development in Liaoning Province” issued by Liaoning Province, the “Implementation Opinions of the People’s Government of Jiangxi Province on Accelerating the Integration of Manufacturing Industry and Internet Development” issued by Jiangxi Province, and the “Implementation Opinions on Promoting the Integration of Manufacturing Industry and Internet Development” issued by Qinghai Provincial Government.

In fact, the internet is not a raging beast. If we can make good use of it, it will undoubtedly be a wave of wind and can bring rapid development to the paint industry.


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